Ultimate Guide to XPLR Merch: Top Picks, Reviews & Where to Buy (2025)
What is XPLR Merch?
The Origin of the Brand
XPLR Merch is the official merchandise brand launched by popular YouTube duo Sam and Colby. The name “XPLR” is short for “Explorer,” reflecting their adventurous spirit and passion for uncovering the unknown. The duo, known for their paranormal explorations and urban exploration videos, built a massive fan base through thrilling content and storytelling.
Their merchandise started as a simple side hustle — basic logo tees and hoodies for fans. But thanks to their growing influence and the strength of their community, XPLR Merch evolved into a full-fledged streetwear-inspired clothing line, popular across multiple age groups, especially teens and young adults.
Meaning Behind “XPLR”
More than just an abbreviation, “XPLR” embodies a philosophy of courage, discovery, and facing fears. Whether exploring haunted houses or abandoned buildings, the XPLR brand encourages fans to “explore more, fear less” — a motto that resonates with their content and clothing alike.
Who Owns XPLR Merch?
Sam and Colby’s Journey
Sam Golbach and Colby Brock, the creators of the brand, launched XPLR Merch as a personal way to connect with fans. Both started their journey on Vine before moving to YouTube, where their investigative horror series quickly gained traction. The merchandise became a physical symbol of their adventurous identity.
Transition from YouTube to Fashion
What began as fan-centric branding has transformed into a stylized brand with real fashion credibility. Sam and Colby have even begun collaborating with designers and other influencers to refine their clothing aesthetics. The merch now blends minimalist streetwear design with dark, moody themes that match their content.
Popular XPLR Merch Collections
Explore 2024-2025 Drops
The latest XPLR Hoodies in late 2024 and early 2025 introduced a mix of cozy oversized hoodies, minimalistic t-shirts, custom dye patterns, and sleek black-on-black collections. These limited drops often sell out within hours due to their exclusivity and hype.
Popular collections include:
Shadow Realm Series
XPLR Japan Capsule
XPLR x Midnight Collab
Limited Edition Collaborations
Collaborations have played a big role in the brand’s evolution. In 2024, the brand teamed up with independent artists and paranormal investigators to co-design gear. These pieces are marked with symbolic imagery like runes, maps, and cryptic coordinates, adding mystique to the clothing.
Quality and Material Review
Fabric and Comfort
XPLR uses high-quality cotton blends and fleece that offer superior comfort and breathability. Many customers have noted the softness of their hoodies and the durability of the print even after multiple washes.
Durability and Washability
Garments hold up well under frequent wear. Most items are machine washable, and color fading is minimal. Stitching is robust, reducing common issues like fraying at the seams.
Best-Selling XPLR Merchandise
Top Hoodies and Tees
Some best-sellers from the past year include:
“Explore More, Fear Less” Hoodie (Black)
Distressed Logo Tee (Vintage Grey)
Coordinates Long-Sleeve Shirt
Trending Accessories
Beyond clothing, XPLR has expanded into accessories like:
Branded beanies
Reusable tote bags
Glow-in-the-dark wristbands
Paranormal logbooks (fan-favorite!)